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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2664 |
Essay's paper body
They are committed to growth and have embraced innovation as a key component of their strategy in the areas of production, marketing, communication and packaging. In all of these areas, it is the consumers and their changing needs that is at the heart of their efforts.
Key Learning Points
Social responsibility
Heineken fully acknowledges the role that they have to play in society...
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Social responsibility and sustainability emphasize everything they do. They will continue expanding initiatives to combat alcohol abuse and misuse and work hard to reach the highest environmental standards in the industry. Clearly recognizable standards and values are not a luxury: they are essential to our business at every level...
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