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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3502 |
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Then, their expectations are enhanced thanks to enquires, questionnaires or academic surveys, and compared with the company's values. CRS can take several forms of applications, which correspond to social, environmental or ethical goals: Corporate Ethicality, Corporate Philanthropy, Environmental/Green Marketing and Social activism/Community involvement, West et al...
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(2006).
Corporate Philanthropy (CP) should be used to merge two goals: social and economic aims. For that, the company "can focus itself on the business approach of charitable giving", because remain honest, the apparent company's willingness is more led by the search of profitability than philanthropy, Porter and Kramer (2002b:204)...
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