Buy custom HDTV or diamond ring? Women’s consumption challenge
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 284 |
Essay's paper body
marketers
Seminar date 2008-06-05
Course FEKK01 Business Administration, bachelor thesis15 credits
Authors Isabel Bengtsson & Ebba Hultengren
Advisors Bjorn Carlsson & Roland Knutsson
Key words woman, advertising, CEproducts, consumer behavior,
consumption and marketing.
Question at issue How can advertising of traditionally manly products be
changed to better attract women?
Purpose By analyzing what has been written about other markets and
existing theories we seek to find instruments witch companies
selling traditional manly products can use in their advertising
to attract women buyers...
Essay fragment
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marketers
Seminar date 2008-06-05
Course FEKK01 Business Administration, bachelor thesis15 credits
Authors Isabel Bengtsson & Ebba Hultengren
Advisors Bjorn Carlsson & Roland Knutsson
Key words woman, advertising, CEproducts, consumer behavior,
consumption and marketing.
Question at issue How can advertising of traditionally manly products be
changed to better attract women?
Purpose By analyzing what has been written about other markets and
existing theories we seek to find instruments witch companies
selling traditional manly products can use in their advertising
to attract women buyers...
Essay fragment
General points of the essay
Isabel Allende's "Two Words\
Consumer Behavior And Marketing Strategy
HDTV or diamond ring? Women’s consumption challenge
How business-to-business marketers can practice ‘influencer marketing'
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