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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2169 |
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While it would be possible to establish several competitive frames (i.e. VCR, DVD) we feel that TiVo is a discontinuous technological innovation that does not have a frame of reference in any established products and therefore competes primarily with Replay TV and Ultimate TV. Replay TV is positioned as a digital VCR and has similar features as TiVo without a monthly service contract...
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Replay TV is positioned as a digital VCR and has similar features as TiVo without a monthly service contract. They are primarily focused on their "Pause" and "Quickskip" features and their primary weakness is a comparative lack of features. TiVo data has shown that the pause feature is valued less over time because TiVo viewers began watching significantly less live TV and more recorded TV (70% of owners were watching recorded materials every day)...
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General points of the essay
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