Buy custom Harrison Keyes Situation Analysis and Problem Statement
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Topic: |
Business
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Number of pages / Number of words: |
7 / 1729 |
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First, Harrison-Keyes faces the challenge of having to continue with its e-publishing strategy under the guidance of a new CEO who is not exactly in favor of it. Meg McGill, the recently fired CEO and champion of Harrison-Keyes' e-publishing strategy, was replaced by William Guardo who is a supporter of more traditional publishing techniques...
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Mr. Guardo has indicated that he is willing to give e-publishing a chance, but it will be interesting to see he can effectively lead the implementation of the e-book strategy despite his reservations about it. The next issue facing Harrison-Keyes is dealing with the loss of its foreign partner, Asia Digital Publishing...
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