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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4935 |
Essay's paper body
In response to these challenges, Harrison-Keyes' Board of Directors has hired a new CEO, Meg P. McGill, who has developed a new strategy for the company centered on e-book publishing. Her strategy entails producing digital versions of printed books and other works of the company's current authors.
Despite the best efforts of the entire organization to implement McGill's e-publishing strategy, initial results have been less than stellar...
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Her strategy entails producing digital versions of printed books and other works of the company's current authors.
Despite the best efforts of the entire organization to implement McGill's e-publishing strategy, initial results have been less than stellar. Quite a few issues have arisen that indicate that Harrison-Keyes was not adequately prepared for its venture into e-publishing...
Essay fragment
General points of the essay
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