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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1362 |
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market.
- As opposed to the MGM, the Mirage, or the Bellagio, Harrah’s properties are not highly-themed environments that offer a lot of new experiences to the customer.
- Standardization of the entire company, but especially its IT systems, will (1) necessitate a need to merge or replace infrastructures when acquiring or merging with a company and (2) limit the company’s ability to adapt structures to the changes in the market environment...
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slots, and provides another means to accumulate rewards credits from a remote location.
- Expand current Total Rewards data base by adding more fields to it, such as an advertising campaign management tool.
- Direct marketing efforts towards the “retail marketâ€, that is, not only towards its current Total Rewards members and those gamblers currently frequenting other casinos...
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Book Biography of Rajiv Gandhi
“Harrah’S Entertainment Inc.” By Rajiv Lal
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