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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
2 / 314 |
Essay's paper body
1. Develop marketing-driven company
A. Focus on target customers
B. Increase brand loyalty
2. Solutions
A. Total Gold Program 1997
- Change organizational structure
a. Lines of communication between execs shortened
b. Increased brand cohesion among all Harrah's properties
- Build Harrah's brand
a...
Essay fragment
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1. Develop marketing-driven company
A. Focus on target customers
B. Increase brand loyalty
2. Solutions
A. Total Gold Program 1997
- Change organizational structure
a. Lines of communication between execs shortened
b. Increased brand cohesion among all Harrah's properties
- Build Harrah's brand
a...
Essay fragment
General points of the essay
A CASE FOR BRAND LOYALTY
Airtel-Winning Customers Through Loyalty Program"
Brand Loyalty
Develop Company Value
Evaluate the importance of branding, and brand loyalty, to successful marketing.
harrah's case
Increasing Brand Loyalty In The Hospitality Industry
Is a company able to increase brand equity for a product that is in the maturity phase of the PLC?
Make friends with customers What should a marketer know about brand personality theory and practice
marketing strategy case study brand consolidation
Research Proposal. Affecting Customers Loyalty.
Target Your Brand
True Brand Loyalty
When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand
Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
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