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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1298 |
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A decade ago, marketers may have found it difficult to look beyond products such as stair lifts and carpet slippers when thinking about this age group. It is now very apparent that the lifestyles of older consumers are about much more than this. Older and middle-aged consumers are among the main purchasers of new cars, for example, and the success of motorbike companies, such as Harley Davidson, has been attributed in part to purchases by those going through the male (and, in some cases, female) menopause, and attempting to relive their youth...
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Health and fitness is clearly a preoccupation, bringing benefits to all sorts of markets, from gyms and health farms to organic food. This group may also have an impact on markets traditionally associated with the family lifestage ? the fact that an increasing number of women with children under the age of five are now in full-time employment means that many older people now take an active role in the childcare of their grandchildren, and, as such, are making purchase decisions about children's food and clothing, as well as taking them on days out...
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General points of the essay
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