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Business
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| Number of pages / Number of words: |
16 / 4316 |
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The effect of the extended production period shortened the waiting list for most models from over a year to a few months and left some models on showroom floors for immediate purchase. The combined effects of a market focus on a narrow demographic group, the difficulty experienced in gaining market share in Europe, and short-term forecasting problems led to a sell off of Harley-Davidson shares going into 2004...
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Even though the company is histor¬ically important to the motorcycle industry, its performance during the late-1990s and early-2000s has been outstanding with revenues and earnings increasing at annual rates of 16.6% and 24.5 %, respectively, between 1994 and 2003. In 2003 Harley commanded approximately 50% of the heavyweight motorcycle market in the U...
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