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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 783 |
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They should use not only employees, but also perhaps some of their top customers. The loyalty most of their customers have may benefit them where they may take time to help the image of Harley. If small prizes like merchandise, helmets, and discounts were offered to customers for helping the company, they may be able to draw those same bikers into helping in the community to help clean up the image...
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They already have the loyalty base and combined with the threat of new entry into the business, they can enter other performance type industries. Bicycles, roller blades, and skateboards are just a few of the products that they can develop that may not be out of their range. Generation X and Y have gotten into these extreme sports and perhaps by reaching out to them with these types of products, they will develop future relationships with them...
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General points of the essay
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