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Topic: Business
Number of pages / Number of words: 21 / 5731
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The Case

Strategic Change 1: New Ownership

In 1965, H-D was made public and freed from family ownership. In 1969, The American Machine and Foundry Company (AMF) - a leading manufacturer of machinery, automobiles and sporting goods - acquired Harley Davidson. During the early 1970s, H-D expanded its manufacturing capacity by building a new plant in York, Pennsylvania...


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During the early 1970s, H-D expanded its manufacturing capacity by building a new plant in York, Pennsylvania. To meat the expansion costs, the company increased the price of its vehicles, a decision that made many customers unhappy. By the mid- 1970s, the quality of H-D motorcycles began declining as AMF kept pressing the company to increase sales volumes...


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