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Topic: Business
Number of pages / Number of words: 3 / 673
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90% of Harley Davidson’s customers make between 40,000 and 100,000 per year.

3. Harley Davidson does not have a strong position outside the United States. In 2003 the manufacturer had 436 dealers in Europe, 161 dealers in Japan, 76 in Canada, and 32 in Latin America. This is compared with 644 dealerships in the United States...


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This is compared with 644 dealerships in the United States. Revenue in all markets have increased except for Japan since 2000. In 2003 82.34% of total revenue ($4,624,274) was generated in North America, 9% in Europe, 3.75% in Japan, 2.9% in Canada, and 2.01% in other countries.

The European market for heavyweight bikes unlike the US have no clear industry leader, each manufacturer (excluding the “other”) being within a few percentage points of the other in market share...


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