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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1054 |
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"The Baby Boomers got into this because they live a more frenetic lifestyle, and they're looking for some pleasure and fun. A motorcycle fits in nicely with today's lifestyle," Bleustein said. "An overnight ride with friends can feel like a vacation. Harley-Davidson stands for freedom, adventure, individual expression and being a little on the edge, a little bit naughty...
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Harley-Davidson stands for freedom, adventure, individual expression and being a little on the edge, a little bit naughty. People are drawn to the brand for those reasons. This will be a saving element for Harley. It has built a name and has become an icon. As a millennium, younger generation, I experience strong brand recognition when the word "Harley" is mentioned and I associate a level of respect to an owner of the motorcycle...
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