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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2541 |
Essay's paper body
Harley looked at both the firm itself and its customers and found a way to create uniqueness and value for its customers. It was able to crate a value for itself that exceeded the cost of differentiation. Harley was successful in implementing differentiation strategy more efficiently and effectively than its competitors...
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In Intangible differentiation the perceived value of the product is determined by social, emotional, psychological considerations and Harley was able to associate its products emotionally with its customers. The overall image of status, exclusivity, and individuality acted as powerful motivational force to its consumers...
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