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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2950 |
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(Kotler & Keller, 2006)
Example Questions to be included in the survey: What is their understanding of a pilsner? What they think of a beer with a lower ABV? In their view, what is the purpose of drinking? These questions will give some insight into the current beer consumer.
Two focus groups should be brought together to discuss their perception of current values, beer and a light beer...
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One group made up of English speaking white males between the ages of 18 -24 years old, and the other made up of Afrikaans speaking white males between the ages of 18 -24 years old.
The two focus groups should also do a taste test with Hansa Pilsner and see how they viewed this light beer.
Once the data is collected and analyzed, SAB would have a greater insight of what the values and perceptions of the average 18 ? 24 year old white male were...
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(CASES STUDY Odoul's) What Beer Drinkers Drink When They're Not Drinking Beer
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