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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 863 |
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Acquisition of Maytag by Haier will perfectly complement Haier’s line of product by expanding it towards high-end products taking advantage of huge growth in this segment.
Competition – Whirlpool, GE and Electrolux are the US market leaders in the home appliance industry. Even though Maytag’s market position and profitability had eroded in recent years, it is the fourth largest appliance manufacturer in US...
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Even though Maytag’s market position and profitability had eroded in recent years, it is the fourth largest appliance manufacturer in US. There are chances of any of these companies to acquire Maytag which can hurt Haier’s ambitions of becoming number three. Electrolux is suspected to acquire Maytag and can bring a major threat to Haier as Electrolux has understood the polarization of appliance market and is focusing its energy towards the two main segments of low-end and high-end products...
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