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| Topic: |
Business
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| Number of pages / Number of words: |
26 / 7148 |
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Current Marketing Situation
History/Background
General Motor's history dates back to 1897, when Olds Motor Vehicle and Olds Motor Gasoline merged to form Olds Motor Works. This company, which would grow and merge with other automobile companies over the course of the twentieth century to form what is now GM, has boasted some of the great automotive achievements of recent times...
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The curved-dash Oldsmobile, for example, became the first American car to be manufactured in quantity in 1901. At roughly the same time, Cadillac (not yet related to Old Motor Works or GM) was awing consumers with single-cylinder engines and closed car designs. In 1907, Henry M. Leland even established the Cadillac School of Applied Mechanics, the first school to train machine technicians and toolmakers...
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