Buy custom H-E-B Own Brands
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2939 |
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H-E-B Own Brand products play an important supporting role in community aid, such as donations to food banks and disaster relief. Own Brand is also a component of H-E-B's educational support. The retailer is steadfast in its single-minded focus on researching and delivering what its customers want - unique H-E-B Brand products that deliver the taste of Texas, as well as Hill Country Fare food, household products, and Personal Expressions health and beauty care...
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At H-E-B, they use two tiers of private label: Hill Country Fare which goes after building their price reputation; and H-E-B Own Brands which target product differentiation. H-E-B knows the needs of its customers and provides consumers with foods that they want to eat on a local and regional level.
Product Innovation
The turning point in the development of H-E-B's current own brand strategy came in the early 1990s through the effort by H-E-B to learn about great retailers around the world...
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