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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3358 |
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The marketing concept was first promulgated in the late 1950’s (Elliot, 1990). The importance of marketing concept incorporates oft-repeated elements such as: customer orientation; integrated marketing efforts; and resultant profitability (Elliot, 1990). Part of a marketing strategy is the utilisation of the marketing mix...
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Part of a marketing strategy is the utilisation of the marketing mix.
The marketing mix principles is controllable variable that is why it can be adjusted on a frequent basis to meet the changing needs of the target market and other dynamics of marketing environment (McCarthy, 2004). In relation to marketing plan, marketing mix includes both short term and long term strategies makes for a more profitable marketing mix...
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General points of the essay
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