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If I were in Garnier's shoes I would adopt a solution which fits in the second bundle. I would cut the prices of the drugs in the 63 poorest countries in order to have a price which is about 20% lower than the average of first-world nations. This solution would partially satisfy the African people and the NGOs, but would be a price preventing parallel trading because deriving profits would be fairly low...
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If I were in Garnier's shoes I would adopt a solution which fits in the second bundle. I would cut the prices of the drugs in the 63 poorest countries in order to have a price which is about 20% lower than the average of first-world nations. This solution would partially satisfy the African people and the NGOs, but would be a price preventing parallel trading because deriving profits would be fairly low...
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General points of the essay
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which concept or combination of concepts will you follow to increase the sales of your product that is a lower priced shaving blade for lower-middle class males of Bangladesh living in urban & village areas? Explain your choice of strategy with va...
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