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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2874 |
Essay's paper body
Should Mahler consider a change in the company’s culture?
Another important problem is presented at the end of the case, when Maher says that he “never thought until now that the cutting edge was where he wanted Waterway to beâ€. If the CEO of the company doesn’t know what he wants to do, we can infer that the company is not following any kind of strategy (if it really exists!)...
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If the CEO of the company doesn’t know what he wants to do, we can infer that the company is not following any kind of strategy (if it really exists!). As we are going to develop later in this report, a company that don’t have a strategy will also have problems in defining its “personality†- its culture, or will have a culture that reflects the lack of orientation towards the future...
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General points of the essay
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