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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 547 |
Essay's paper body
The “Haute Couture†theme should be carried through the revamp of the retail outlets and the design of the chocolates themselves, this theme represents a very modern European style, without being old or historical. Underutilized capacity in the Belgium factory could be used to increase the assortment of offerings (as this is an important buying decision) - in a location convenient for European distribution...
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If franchise opportunities are offered, specific guidelines should be expressed to create uniform outlets, continued redesign of boutiques should also reflect the same theme. To be consistent with the higher price the buying experience should also be superior, as the customer is very involved.
4 – Issues that may arise
o The three business units may not agree upon the overall theme: This should be resolved with quarterly meetings to discuss changes in preferences and developing messages reflecting cultural/consumption differences...
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General points of the essay
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Godiva Chocolate
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