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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
22 / 5996 |
Essay's paper body
Methodology
In this essay I will examine the traditional 'Five-Stage Model of the Consumer Buying Process' described by amongst others Kotler (Marketing Management 1997) and Solomon et al. (Consumer Behaviour - A European perspective) to explore whether the model is applicable online as well as off-line in a retail environment...
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I will do so by first describing the traditional model and thereafter applying it in and describing an online situation. I will do so with help of contemporary research and examples in the area of consumer behaviour both on- and off-line. I have chosen to examine 'The Five-Stage Model of the Consumer Buying Process' since it plays a central role in order to understand how the consumer reacts and behaves on the marketplace...
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General points of the essay
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