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Business
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| Number of pages / Number of words: |
2 / 294 |
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In recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus localized marketing from a cross-cultural consumer behavior perspective...
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In recent years, considerable attention has been focused on the debate over global versus localized marketing strategies for firms competing in international markets. In this assignment, we are going to analyze the debate over global versus localized marketing from a cross-cultural consumer behavior perspective...
Essay fragment
General points of the essay
Global Versus Localized Marketing Strategies
A Study Of International Marketing Strategies That Help Firms To Achieve Competitive Advantage: Japanese Firms Being Successful In India Since 1980
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