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Business
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Number of pages / Number of words: |
8 / 2111 |
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Senior Management must make a determination of how to communicate the organizational change to the Union which is high in media richness. Due to the high complexity of the situation (corporate reorganization), which is often ambiguous, unpredictable, hard to analyze, and emotionally laden (Kreitner & Kinicki, 2003, p...
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538), the management team should personally let the Union know in a face-to-face meeting. Using this type of communication channel allows senior management to simultaneously use multiple communication channels (verbal and nonverbal), receive immediate feedback, and customize the communication to suit the situation (McShane, 2004, p...
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