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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 689 |
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Americast, then, decided to go after the high value customers who were dissatisfied with their current cable TV provider. Richard Linnett, in an article written in Advertising Age (Linnett, 2000) stated that “Americast is an alternative cable system that customers can purchase through the phone carrier company partners in the ventureâ€...
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This approach gave customers choices; and faced with those choices, customers would gravitate to the best deal for the services.
Similarly, then, Global could form partnerships and present united fronts to cable television companies who were stealing their customers. This approach, though expensive – the expense would be shared among the partners, could enable Global to regain high value customers and get a foot into the cable television industry...
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Study claims customers prefer cable to telecom for triple-play
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