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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 8 / 2090 | 
                
    
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The loyalty program allowed the two companies to offer even more than bundled services. Next they started exploring how they could tie the TCI Rewards program to AT&T long-distance. During the first year the new company saw reduced churn rates and improved service upgrade requests.
BellSouth
BellSouth Corporation is a Fortune 100 telecommunications services company headquartered in Atlanta Georgia, which serves more than 46 million customers in the US and 15 other countries...
        
        
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The company provides various local and long distance voice, broadband data, and e commerce solutions to residential and business customers. In the residential market BellSouth offers digital subscriber line (DSL) high speed Internet access, advanced voice features and other services. BellSouth owns approximately 40% of Cingular Wireless, a provider of wireless voice and data services...
        
        
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            General points of the essay
            
                                    Kudler Customer Loyalty Program
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