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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3145 |
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Global Communications took a very ineffective method of communication media by announcing the decision to downsize via e-mail. Kinicki and Krieter stated "there are three zones of communication effectiveness. Effective communication occurs when the richness of the medium is matched appropriately with the complexity of the problem or situation...
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Media low in richness-impersonal static and personal static-are better suited for simple problems; media high in richness-interactive media face-to-face-are appropriate for complex problems or situations" (Kinicki & Kreitner, 2003, p. 539). DaimlerChrysler and Hewlett Packard chose an acceptable medium-based on their unique circumstance...
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