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| Topic: |
Business
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| Number of pages / Number of words: |
37 / 10220 |
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Next we consider the brand environment and we follow on to the global brand proposition model where we consider the internal and external analysis of the model; and a road map as how to use the model.
We conclude our paper by first mentioning the top global brands, and then commenting upon the future of global brands and to the conclusion of our study...
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In the 19th century, colonialism was a potent force of globalization and created a multitude of cross-border trading links. For the first time, goods bearing a brand name were sent abroad in large quantities. Many of the cross-border trade links bearing branded goods, however, were limited to directly neighboring countries and to the countries' colonial empires: British brands found their way to India, French branded goods to Indochina and Dutch brands to the Netherlands' East Indies...
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