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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2328 |
Essay's paper body
Although beer seemed to be a
significant part of life there, Heineken had to compete with a lot of competitors in such a mature
market. Also Heineken was only available through imports because national brands still
dominated the market which made it even more difficult. Heineken knew that the country liked
beer, but needed to point out its cultural values and what was important to them through market
research and use them in their marketing schemes...
Essay fragment
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Heineken knew that the country liked
beer, but needed to point out its cultural values and what was important to them through market
research and use them in their marketing schemes.
When developing this identity and figuring out how to market it worldwide, Heineken
needed to identify what its strengths currently were...
Essay fragment
General points of the essay
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