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| Topic: |
Business
|
| Number of pages / Number of words: |
4 / 946 |
Essay's paper body
Both demand and supply are easy to pinpoint to a geographical location. Therefore, these factors are interesting to analyze with the help of
GIS
The development of GIS technology has made a new approach to the marketing analysis imperative. It also reveals the importance of geo-demographic research to marketing...
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It also reveals the importance of geo-demographic research to marketing. All kinds of market segmentation techniques are being developed to define more precisely the target group of customers
Customer Analysis
This analysis answers the queries, where are our customers located? What are their characteristics (market segmentation, classification of residential areas)? Catchment area for the branches can draw and areas, which are not served, can be easily identified...
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