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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2056 |
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Moreover, the success of Trac II razor also enabled Gillette to keep dominating in the razor segment. Earnings per share rose to $2.83 in 1974, but slipped again the next year. Gillette’s product innovation was basically a reflection of its competitors again in the Ziegler ear. However, the introduction of Trac II razor was a huge step for Gillette because there were no similar products at this time and Gillette has done a great job on product development and innovation for this product...
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However, the introduction of Trac II razor was a huge step for Gillette because there were no similar products at this time and Gillette has done a great job on product development and innovation for this product.
When Colman Mockler stepped into Gillette’s management position, Gillette’s strategy has been modified and was to cut costs dramatically and pour the money saved into as and product development budgets...
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