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Essay's paper info
Topic: |
Business
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Number of pages / Number of words: |
4 / 986 |
Essay's paper body
Consumer's preference for a low-priced product such as products offered by BIC.
5. Though Gillette is constantly innovating, the vulnerability to copying by the competitors is very high.
6. Over-all US economy is slowing in the late 1980's.
7. Susceptibility to unfriendly take-over created lost in focus on the management side and increases the debt-to-equity ratio...
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Alternative Courses of Action
1. Segment the market and offer value to those segments willing to pay for the higher quality products; at the same time reinforce the advertising strategy emphasizing the excellence and the reason why should consumer will choose the system razor over disposable ones.
Pros
a...
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