Buy custom Giant Bicycles to S. Korea
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 511 |
Essay's paper body
The retailer partner will obviously have responsibilities for day-to-day operations and be the face for the customer. Therefore, Giant can focus on developing a long-term relationship with their partner, while enjoying their partner’s established relationship with the Korean consumer.
The South Korean market’s current and expected future conditions will facilities demand for our high-end bicycle product...
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Penetrating the market with a local retailer partner will allow for expedient market access with limited investment. A study used in our analysis states that Korea had the highest ranking for ease of conducting business, further suggesting that Giant’s risk would be low. Now is the time for Giant to make a strong move into the South Korean market...
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