Buy custom Get a Mac: Campaign Analysis
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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2481 |
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(Hormby)
The Campaign
On May 2, 2006, Apple launched ‘Get a Mac’, which now, in 2008, has climaxed to over 50 television and web commercials. The ads consist of two male actors who personify a Mac and a PC in a wide array of conversations, all condemning the excellence of Mac and the devastation of its troubled counterpart PC...
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Each advertisement is done in minimal detail, against a clean crisp white background embodying Apple's aesthetic theme of simplicity. Its general message to its viewers is to inform them of the benefits of switching to, or choosing a Mac computer and the disadvantages for even considering a PC.
Target Audience
At the base of any campaign is determining the target market and evaluating their needs and wants in hopes to fulfill their desires and turn around with a profit...
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