Buy custom Genzyme’s Gaucher Initiative: Global Risk and Responsibility
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Business
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| Number of pages / Number of words: |
2 / 553 |
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The move was strategic because the management at Genzyme realized that IG had the expertise in recombinant engineering but had an empty pipeline following a patent suit loss to Amgen .
- Recruiting Talent: Genzyme had the ability to recruit the most talented individuals in this field. For example; convincing the Ms...
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For example; convincing the Ms. Tomye Tierney to lead Genzyme’s thrust into Europe. Ms. Tierney had a gained a lot of experience marketing Baxter’s hemophilia products in many parts around the world, she had strong skills in building relationships with patients, physicians and government officials ...
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