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In essence, a company can strive to be the low cost producing leader or differentiator across the breadth of the industry, or target a narrow industry segment and commit to one of the two above paths. Porter is quick to caution that an effort to simultaneously achieve more than one of these alternatives is an arduous and cumbersome task...
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In essence, a company can strive to be the low cost producing leader or differentiator across the breadth of the industry, or target a narrow industry segment and commit to one of the two above paths. Porter is quick to caution that an effort to simultaneously achieve more than one of these alternatives is an arduous and cumbersome task...
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