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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2429 |
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He visited the company one day and was impressed and wanted to be a part of the experience. In 1981, he eventually became the marketing manager. During one of his business trips to Italy, Shultz discovered a Milan coffee house and decided that he wanted Starbucks to follow their pattern. He had vision for Starbucks to be a place where people could come to and socialize over a cup of brewed coffee, cappuccino, or espresso...
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He had vision for Starbucks to be a place where people could come to and socialize over a cup of brewed coffee, cappuccino, or espresso. The partners of Starbucks did not agree with Schultz’s vision. In fact, they saw it as a threat to the company’s core value of selling whole coffee beans and coffee accessories...
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