Buy custom Gender importance in Marketing
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Topic: |
Business
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Number of pages / Number of words: |
7 / 1825 |
Essay's paper body
Women today influence purchase decisions of products not only made for them exclusively like cosmetics and jewelry but also products like automobiles and mobiles. Let us now see some categories where gender preferences are very different and learn how should a marketer than react accordingly.
Gender and Internet
Online purchasing is becoming very popular among the customers and a very important channel of distribution for the marketers...
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Generally, we associate technology with men but today even women are becoming increasingly techno savvy. They prefer a plasma TV over designer set and a high featured mobile over designer shoes. Women go online to save time and simplifying their lives whereas men are more into news, stocks and other entertainment sites...
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General points of the essay
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