Buy custom Geico Takes Varied Roads to Customers;
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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 920 |
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The diversity in advertisements allows them to reach a broad audience, essential in the automobile insurance industry, a product which is a necessity for a substantial amount of people. Whether you enjoy the Letterman-esque humor of the cavemen, find the accent of the gecko to be adorable, or take pleasure in listening to Little Richard scream, “Mashed Potatoes, gravy, and cranberry sauce,†you know that Geico makes it very easy for you to save 15% or more on your car insurance...
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Geico’s ad campaign has led to an enormous spending boom in the industry since 2000. However, I feel that Geico’s campaign has been most successful, considering they have narrowed the gap in market share between them and the “giants†in the last few years.
I believe Geico will eventually become the number one auto insurer over time...
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General points of the essay
Geico Takes Varied Roads to Customers;
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