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Business
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1 / 136 |
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The drink has made a ton of sales since the company took their product to the public. The positioning of the product has been immense. It is the drink to have when you’re playing sports and competing with others. I think that Gatorade has been one of the best positioned products in recent years. The positioning of Gatorade was a very intelligent decision because you put the product out as being something for people to think they need in order to have the energy they need, and that gets people to come and buy the product in large numbers...
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The drink has made a ton of sales since the company took their product to the public. The positioning of the product has been immense. It is the drink to have when you’re playing sports and competing with others. I think that Gatorade has been one of the best positioned products in recent years. The positioning of Gatorade was a very intelligent decision because you put the product out as being something for people to think they need in order to have the energy they need, and that gets people to come and buy the product in large numbers...
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General points of the essay
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