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| Topic: |
Business
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| Number of pages / Number of words: |
56 / 15640 |
Essay's paper body
Apart from that, Gatorade itself has a very strong global brand, high product performance. The Gatorade in the future will suite for everyone and every activities.
Industry Profile and Brand Analysis
Industry Profile
Thai Sport Drink Industry
The first sport drink in Thailand was introduced 20 years ago by T...
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Pharmaceutical Industries Co., Ltd. launching sport drink named "Sponsor". After a while, Osotspa Co., Ltd engaged in a competition introducing "M-Sport". The world number one Gatorade entered Thai market 10 years ago.
Market Segments
In year 2004, Uni-President Co., Ltd. has introduced a new product “Unif iFIRM†to cope with the increasing demand for sport drink creating a new segment in the sport drink industry...
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General points of the essay
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