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Topic: Business
Number of pages / Number of words: 4 / 1014
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They offer more traditional styles for the older people and also more fashionable wear for the younger generation.

GAP offers products to baby and children of any ages. Also while the mother is pregnant they have maternity wear available.

GAP clothes have a good and quite popular brand image, this enables GAP to target the teenagers who are very worried about what they wear and are willing to pay that little bit extra for the brand...


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GAP offers good quality clothes, which the mothers are prepared to buy for their children and teenagers. They may have to pay a bit more than other shops for example but it is much cheaper than high street brands and designer label.

3. What segmentation variables are relevant to the gay pub/club and holiday markets?

When you are considering the gay pub/club market you must remember to consider both geographic and demographic factors...


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