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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3155 |
Essay's paper body
This tightened messaging and segmenting will allow the Gap to more effectively reach its market and better utilize its vast resources.
SITUATION ANALYSIS
State of the Business
The retail industry is facing a variety of new pressures in today's marketplace. Within the industry itself, the increased cachet of luxury brands has forced the rest of the market to adapt, resulting in discount shoppers "trading up" from discount stores, while expecting discount prices...
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Within the industry itself, the increased cachet of luxury brands has forced the rest of the market to adapt, resulting in discount shoppers "trading up" from discount stores, while expecting discount prices. This causes the profit margins at such retailers to shrink. Combined with the nation's uncertain economic future and the increasingly fragmented media landscape, it is a hard time to be a discount retailer...
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