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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
21 / 5779 |
Essay's paper body
Banana Republic)
? Trendy Teen, Homey Coordinates (ex. American Eagle)
? Fast Fashion, Cheap Chic (ex. H&M)
What role do we play? How are we different?
? Style: Classic, sometimes with a twist
? Fit: Age appropriate cuts, not just boxy/tubey for teenagers
? Quality: High quality, pure fabrics
? Atmosphere: Clean, simple store layouts
? Staff: Amply staffed, helpful staff ? service, not just sales
? Lifestyle: Starting career, starting family ? clothes for work and home
Rationale
A combination of methods was used to inform the above Trinity, including:
? 2 x Focus Groups
? 2 x Online Questionnaires (122 responses total)
? 2 x GAP Store Manager Interviews
? 14 x 1-on-1 In-Store Consumer Interviews
? 13 x Trade & Newspaper Articles
Consumer
For the Consumer, an attempt was made to get a useable picture of who they are, what they need and how they buy...
Essay fragment
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Banana Republic)
? Trendy Teen, Homey Coordinates (ex. American Eagle)
? Fast Fashion, Cheap Chic (ex. H&M)
What role do we play? How are we different?
? Style: Classic, sometimes with a twist
? Fit: Age appropriate cuts, not just boxy/tubey for teenagers
? Quality: High quality, pure fabrics
? Atmosphere: Clean, simple store layouts
? Staff: Amply staffed, helpful staff ? service, not just sales
? Lifestyle: Starting career, starting family ? clothes for work and home
Rationale
A combination of methods was used to inform the above Trinity, including:
? 2 x Focus Groups
? 2 x Online Questionnaires (122 responses total)
? 2 x GAP Store Manager Interviews
? 14 x 1-on-1 In-Store Consumer Interviews
? 13 x Trade & Newspaper Articles
Consumer
For the Consumer, an attempt was made to get a useable picture of who they are, what they need and how they buy...
Essay fragment
General points of the essay
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