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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 7 / 1825 | 
                
    
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The change was approved without the involvement of the management team which created the resistance. Cultural change initiatives have little positive effect if the top and senior managers do not embrace the need to actively engage in the process from the beginning (Alimo-Metcalfe & Alban-Metcalfe, 2005, p...
        
        
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35).
Although trained on the new vision, the employees feel as though they have no real knowledge of why there is a change in the direction of the company and how it will impact them. The management staff will need to educate the employees through feedback. Experts say feedback is instructional and motivational...
        
        
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            General points of the essay
            
                                    B.f Skinner's Waldo Two: Positive Change In World Through Manipulation
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