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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2473 |
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Originally, the EVP of Marketing and Sales did not support the new philosophy and failed to lead the organization in following the new approach†(University of Phoenix, 2008, Scenario: Intersect Investment, p. 1). It was due to the lack of leadership that Janet Angelo is now the EVP. Janet brings with her “expertise in implementing a ‘customer intimacy’ model†at three other organizations (University of Phoenix, 2008, Scenario: Intersect Investment, p...
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Janet brings with her “expertise in implementing a ‘customer intimacy’ model†at three other organizations (University of Phoenix, 2008, Scenario: Intersect Investment, p.1). Not only did Janet increase sales but she also improved customer loyalty. She realizes that major organizational restructuring must occur in order for IIS to be successful...
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