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            | Topic: | Business | 
        
            | Number of pages / Number of words: | 4 / 1005 | 
                
    
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. (Armstrong, Kottler, 2005. Page 24)
All of these items are included in the role of a marketer and marketing department. A marketer is responsible for ensuring customer needs are satisfied and receive what they feel is a valued product or service. Marketing is also involved in product creation and development...
        
        
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Marketing is also involved in product creation and development.
What does marketing do for product development? How can marketing assist to make Conglom's beverage department successful? The implementation of a new product is imminent to further ensure profitability and customer value. In order for the company to create a product for customers, the company must find out what customer want...
        
        
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            General points of the essay
            
                                    A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
                                    As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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