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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 766 |
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Organizations try to present a positive image to the public and marketing communications is one way to deliver a positive message. Seitel (2004) defines marketing communications as "other marketing-related functions, such as creating brochures, sales literature, meeting displays, and promotions" (chap...
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Seitel (2004) defines marketing communications as "other marketing-related functions, such as creating brochures, sales literature, meeting displays, and promotions" (chap. 1, p. 10). Brochures, sales literature, promotions, and other external communications are a means to connect with the public. Successful marketing communications informs the public of the service or product an organization offers as well as informs the public about the organization itself...
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